Coney Island Polar Bear Plunge raised nearly $58,000!

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1213 Riegelmann Boardwalk
Brooklyn, NY 11224
718-975-RUBY (7829)


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» Coney Island Polar Bear Plunge raised nearly $58,000!

Even the cold of winter can’t dampen Coney Island’s energetic atmosphere!

Every year, the Coney Island Polar Bear Club hosts its popular New Year’s Day Plunge — when daring souls don bathing suits and costumes to take a quick dip in the Atlantic Ocean for fun and charity.

With Coney Island Beach temps hovering near 40 degrees, thousands of brave participants took the plunge Jan. 1, helping to raise $57,779 for local Coney Island organizations, including the New York Aquarium and the Alliance for Coney Island (nearly $2,500 more than last year).

Although Ruby’s is normally closed for the winter season, we DO open every New Year’s Day for the plunge. Whether you plan to participate in the Polar Bear Plunge or just miss the boardwalk, visit Coney Island on Jan. 1 and swing by Ruby’s. We’ll warm you up!

For more information about the Coney Island Polar Bear Plunge or to register or donate, click HERE.

Here’s a great video of the first plunge of 2016:

We at Ruby’s Bar & Grill wish you a very #HappyNewYear! We’re open today until 5 p.m. in honor of #ConeyIsland’s #PolarBearSwim; see you on the boardwalk! #Brooklyn #FreezeYourBunsOff

Posted by Ruby’s Bar & Grill on Friday, January 1, 2016

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