Polar Bear Plunge raises $43,000 for Coney Island!

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1213 Riegelmann Boardwalk
Brooklyn, NY 11224
718-975-RUBY (7829)

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Monday & Tuesday: 11 a.m. - 10 p.m.
Wednesday: 10 a.m. - 10 p.m.
Thursday: 11 a.m. - 10 p.m.
Friday: 11 a.m. - midnight
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» Polar Bear Plunge raises $43,000 for Coney Island!

Even the cold of winter can’t dampen Coney Island’s energetic atmosphere!

Every year, the Coney Island Polar Bear Club hosts its popular New Year’s Day Swim — when daring souls don bathing suits and costumes to take a quick dip in the Atlantic Ocean for fun and charity.

With beach temps in the mid-teens and water temps in the high 30s, approximately 1,200 brave swimmers participated in the 2018 plunge Jan. 1, raising approximately $43,000 for local Coney Island organizations, including the New York Aquarium and the Alliance for Coney Island.

Click HERE to make a donation, and click HERE to read more about the 2018 plunge.

Although Ruby’s is normally closed for the winter season, we DO open every New Year’s Day for the plunge. Whether you plan to participate in the Polar Bear Plunge or just miss the boardwalk, visit Coney Island on Jan. 1 and swing by Ruby’s. We’ll warm you up!

Here’s a great video of the first plunge of 2016:

We at Ruby’s Bar & Grill wish you a very #HappyNewYear! We’re open today until 5 p.m. in honor of #ConeyIsland’s #PolarBearSwim; see you on the boardwalk! #Brooklyn #FreezeYourBunsOff

Posted by Ruby’s Bar & Grill on Friday, January 1, 2016

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