Polar Bear Plunge raised over $55,000 for Coney Island!

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1213 Riegelmann Boardwalk
Brooklyn, NY 11224
718-975-RUBY (7829)

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Monday to Thursday: 10:30 a.m. to 10 p.m.
Friday: 10:30 a.m. to 1 a.m.
Saturday & Sunday: 10:30 a.m. to midnight

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» Polar Bear Plunge raised over $55,000 for Coney Island!

Even the cold of winter can’t dampen Coney Island’s energetic atmosphere!

Every year, the Coney Island Polar Bear Club hosts its popular New Year’s Day Swim — when daring souls don bathing suits and costumes to take a quick dip in the Atlantic Ocean for fun and charity.

With beach temps in the high 50s and water temps in the mid-40s, approximately 4,000 brave swimmers participated in the 2019 plunge Jan. 1, raising $55,319 for local Coney Island organizations, including the New York Aquarium and the Alliance for Coney Island — approximately $12,000 more than last year.

Donations are still being accepted, so click HERE to help out.

Although Ruby’s is normally closed for the winter season, we DO open every New Year’s Day for the plunge. Whether you plan to participate in the Polar Bear Plunge or just miss the boardwalk, visit Coney Island on Jan. 1 and swing by Ruby’s. We’ll warm you up!

Here’s a great video of the first plunge of 2016:

We at Ruby’s Bar & Grill wish you a very #HappyNewYear! We’re open today until 5 p.m. in honor of #ConeyIsland’s #PolarBearSwim; see you on the boardwalk! #Brooklyn #FreezeYourBunsOff

Posted by Ruby’s Bar & Grill on Friday, January 1, 2016

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